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1

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Anderl, Eva, Becker, Ingo, von Wangenheim, Florian, Schumann, Jan Hendrik

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 1.07 MB

english, 2016

2

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

Florian v. Wangenheim, Tomás Bayón

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 314 KB

english, 2007

3

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Schumann, Jan H., von Wangenheim, Florian, Groene, Nicole

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 267 KB

english, 2014

4

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

Florian Wangenheim, Tomás Bayón

Journal:

Journal of Consumer Behaviour

Year:

2004

Language:

english

File:

PDF, 98 KB

english, 2004

5

Artificial Intelligence and Marketing: Pitfalls and Opportunities

De Bruyn, Arnaud, Viswanathan, Vijay, Beh, Yean Shan, Brock, JÃ¼rgen Kai-Uwe, von Wangenheim, Florian

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 356 KB

2020

6

How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding

MÃ¤rz, Armin, Lachner, Michael, Heumann, Christian G., Schumann, Jan H., von Wangenheim, Florian

Journal:

Journal of Interactive Marketing

Year:

2021

File:

PDF, 712 KB

2021

7

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Anderl, Eva, Becker, Ingo, Wangenheim, Florian V., Schumann, Jan Hendrik

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 892 KB

english, 2015

8

Influence of surface treatment of elastomers on their frictional behaviour in sliding contact

B. Verheyde, M. Rombouts, A. Vanhulsel, D. Havermans, J. Meneve, M. Wangenheim

Journal:

Year:

2009

Language:

english

File:

PDF, 2.21 MB

english, 2009

9

Comment on “Identification of a class of two CFOA-based sinusoidal RC oscillators”

Lutz von Wangenheim

Journal:

Analog Integrated Circuits and Signal Processing

Year:

2011

Language:

english

File:

PDF, 311 KB

english, 2011

10

COMPARISON OF OPEN SOURCE TOOLS FOR PROJECT MANAGEMENT

PEREIRA, ANDRÉ MARQUES, GONÇALVES, RAFAEL QUEIROZ, VON WANGENHEIM, CHRISTIANE GRESSE, BUGLIONE, LUIGI

Journal:

International Journal of Software Engineering and Knowledge Engineering

Year:

2013

Language:

english

File:

PDF, 703 KB

english, 2013

11

Simulation of a siped tire tread block by an Euler-Bernoulli beam

Stefan Ripka, Matthias Wangenheim

Journal:

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

12

On the Barkhausen and Nyquist stability criteria

Lutz von Wangenheim

Journal:

Analog Integrated Circuits and Signal Processing

Year:

2011

Language:

english

File:

PDF, 235 KB

english, 2011

13

Diffusion tensor fiber tracking on graphics processing units

Adiel Mittmann, Eros Comunello, Aldo von Wangenheim

Journal:

Computerized Medical Imaging and Graphics

Year:

2008

Language:

english

File:

PDF, 763 KB

english, 2008

14

The LEGO strategy: Guidelines for a profitable deployment

Buglione, Luigi, Gresse von Wangenheim, Christiane, McCaffery, Fergal, Hauck, Jean Carlo Rossa

Journal:

Computer Standards & Interfaces

Year:

2013

Language:

english

File:

PDF, 1.53 MB

english, 2013

15

User Satisfaction with Asynchronous Telemedicine: A Study of Users of Santa Catarina's System of Telemedicine and Telehealth

von Wangenheim, Aldo, de Souza Nobre, Luiz Felipe, Tognoli, Heitor, Nassar, Silvia Modesto, Ho, Kendall

Journal:

Telemedicine and e-Health

Year:

2012

Language:

english

File:

PDF, 551 KB

english, 2012

16

A Network Based Approach to Customer Equity Management

Algesheimer, RenÉ, Wangenheim, Florian v.

Journal:

Journal of Relationship Marketing

Year:

2006

Language:

english

File:

PDF, 706 KB

english, 2006

17

How to Use Multichannel Behavior To Predict Online Conversions

Klapdor, Sebastian, Anderl, Eva, Schumann, Jan H., von Wangenheim, Florian

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 216 KB

english, 2015

18

The Differences in Values Between Managers of the European Founding Countries, the New Members and the Applicant Countries:: Societal Orientation or Financial Orientation?

Emmanuelle Reynaud, Carolyn P. Egri, David A. Ralston, Wade Danis, Arunas Starkus, Marina Dabic, Florian Wangenheim, Tevfik Dalgic, Francisco B. Castro, Vojko V. Potocan, Masoud Kavoossi, Mario Molten

Journal:

European Management Journal

Year:

2007

Language:

english

File:

PDF, 714 KB

english, 2007

19

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops

Evanschitzky, Heiner, Wangenheim, Florian v., Wünderlich, Nancy V.

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 260 KB

english, 2012

20

SCRUMIA—An educational game for teaching SCRUM in computing courses

von Wangenheim, Christiane Gresse, Savi, Rafael, Borgatto, Adriano Ferreti

Journal:

Journal of Systems and Software

Year:

2013

Language:

english

File:

PDF, 4.23 MB

english, 2013

21

Behavioral Consequences of Overbooking Service Capacity

Wangenheim, Florian v, Bayón, Tomás

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 319 KB

english, 2007

22

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

Markus Wübben and Florian v. Wangenheim

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 1.88 MB

english, 2008

23

DELIVER! – An educational game for teaching Earned Value Management in computing courses

Christiane Gresse von Wangenheim, Rafael Savi, Adriano Ferreti Borgatto

Journal:

Information and Software Technology

Year:

2012

Language:

english

File:

PDF, 3.26 MB

english, 2012

24

How Can We Better Understand Current and Future Workforce Values in the Global Business Environment?

Malika Richards, Carolyn P. Egri, David A. Ralston, Irina Naoumova, Tania Casado, Florian v. Wangenheim, Vu Thanh Hung, Andre A. Pekerti, Sylvia Schroll-Machl

Journal:

Thunderbird International Business Review

Year:

2012

Language:

english

File:

PDF, 541 KB

english, 2012

25

Does the employee–customer satisfaction link hold for all employee groups?

Florian v. Wangenheim, Heiner Evanschitzky, Maren Wunderlich

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 186 KB

english, 2007

26

The effect of word of mouth on services switching

v. Wangenheim, Florian, Bayón, Tomás

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 145 KB

english, 2004

27

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Klapdor, Sebastian, Anderl, Eva M., von Wangenheim, Florian, Schumann, Jan H.

Journal:

Journal of Interactive Marketing

Year:

2014

Language:

english

File:

PDF, 923 KB

english, 2014

28

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Wübben, Markus, Wangenheim, Florian v

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 150 KB

english, 2008

29

Behavioral Consequences of Overbooking Service Capacity

Florian v. Wangenheim and Tomás Bayón

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 1.94 MB

english, 2007

30

Dynamics of a Siped Tire Tread Block—Experiment and Simulation 3

Ripka, S., Gäbel, G., Wangenheim, M.

Journal:

Tire Science and Technology

Year:

2009

Language:

english

File:

PDF, 884 KB

english, 2009

31

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?

Becker, Ingo F., Linzmajer, Marc, von Wangenheim, Florian

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 422 KB

english, 2017

32

Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts

v. Wangenheim, Florian, Wünderlich, Nancy V., Schumann, Jan H.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 468 KB

english, 2017

33

Multiscale imaging of plant development by light-sheet fluorescence microscopy

Ovečka, Miroslav, von Wangenheim, Daniel, Tomančák, Pavel, Šamajová, Olga, Komis, George, Šamaj, Jozef

Journal:

Year:

2018

Language:

english

File:

PDF, 2.60 MB

english, 2018

34

Passive vision road obstacle detection: a literature mapping

Rateke, Thiago, von Wangenheim, Aldo

Journal:

International Journal of Computers and Applications

Year:

2020

File:

PDF, 4.34 MB

2020

35

Business solutions as market signals that facilitate product sales

Zimmer, Marcus, Salonen, Anna, v. Wangenheim, Florian

Journal:

Industrial Marketing Management

Year:

2020

File:

PDF, 3.99 MB

2020

36

Best practice fusion of CMMI-DEV v1.2 (PP, PMC, SAM) and PMBOK 2008

Christiane Gresse von Wangenheim, Djoni Antonio da Silva, Luigi Buglione, Rafael Scheidt, Rafael Prikladnicki

Journal:

Information and Software Technology

Year:

2010

Language:

english

File:

PDF, 363 KB

english, 2010

37

Fast two-step segmentation of natural color scenes using hierarchical region-growing and a Color-Gradient Network

Aldo von Wangenheim, Rafael F. Bertoldi, Daniel D. Abdala, Michael M. Richter, Lutz Priese, Frank Schmitt

Journal:

Journal of the Brazilian Computer Society

Year:

2008

Language:

english

File:

PDF, 470 KB

english, 2008

38

Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben

Nancy V. Wünderlich, Jan H. Schumann, Florian v. Wangenheim, Hartmut H. Holzmüller

Journal:

Journal of Business Economics

Year:

2011

Language:

german

File:

PDF, 475 KB

german, 2011

39

Service & solution innovation: Overview and research agenda

Heiner Evanschitzky, Florian V. Wangenheim, David M. Woisetschläger

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 165 KB

english, 2011

40

Software system for calibrating examiners in cephalometric point identification

Heraldo Luis Dias Silveira, Heloísa Emilia Dias Silveira, Reni Raymundo Dalla-Bona, Daniel Duarte Abdala, Rafael Floriani Bertoldi, Aldo von Wangenheim

Journal:

American Journal of Orthodontics and Dentofacial Orthopedics

Year:

2009

Language:

english

File:

PDF, 356 KB

english, 2009

41

The impact of life stage and societal culture on subordinate influence ethics: A study of Brazil, China, Germany, and the U.S.

David A. Ralston, Carolyn P. Egri, Tania Casado, Pingping Fu, Florian Wangenheim

Journal:

Journal of International Management

Year:

2009

Language:

english

File:

PDF, 264 KB

english, 2009

42

Trade secrets versus Cost Benefit Analysis

Ekkehard Hofmann, Georg von Wangenheim

Journal:

International Review of Law and Economics

Year:

2002

Language:

english

File:

PDF, 115 KB

english, 2002

43

Technology mediation in service delivery: A new typology and an agenda for managers and academics

Jan H. Schumann, Nancy V. Wünderlich, Florian Wangenheim

Journal:

Year:

2012

Language:

english

File:

PDF, 460 KB

english, 2012

44

Unjust laws and illegal norms

Emanuela Carbonara, Francesco Parisi, Georg von Wangenheim

Journal:

International Review of Law and Economics

Year:

2012

Language:

english

File:

PDF, 688 KB

english, 2012

45

Enhancing Open Source Software in Alignment with CMMI-DEV

von Wangenheim, C.G., Hauck, J., von Wangenheim, A.

Journal:

Year:

2009

Language:

english

File:

PDF, 1.32 MB

english, 2009

46

To Game or Not to Game?

von Wangenheim, C.G., Shull, F.

Journal:

Year:

2009

Language:

english

File:

PDF, 263 KB

english, 2009

47

Consumer ethnocentrism in the German market

Evanschitzky, Heiner, v. Wangenheim, Florian, Woisetschläger, David, Blut, Markus

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 174 KB

english, 2008

48

Postswitching Negative Word of Mouth

Wangenheim, F. v.

Journal:

Journal of Service Research

Year:

2005

Language:

english

File:

PDF, 150 KB

english, 2005

49

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

Ralston, David A., Egri, Carolyn P., Furrer, Olivier, Kuo, Min-Hsun, Li, Yongjuan, Wangenheim, Florian, Dabic, Marina, Naoumova, Irina, Shimizu, Katsuhiko, Garza Carranza, María Teresa, Fu, Ping Ping,

Journal:

Journal of Business Ethics

Year:

2014

Language:

english

File:

PDF, 629 KB

english, 2014

50

Behavioral Consequences of Customer-Initiated Channel Migration

Ackermann, S., von Wangenheim, F.

Journal:

Journal of Service Research

Year:

2014

Language:

english

File:

PDF, 536 KB

english, 2014

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